Series A DevOps SaaS · 14-person team · Founder-led sales
The challenge
Pipeline was entirely dependent on the founder and inbound referrals. There was no repeatable process for generating new opportunities, and growth had stalled below $80K MRR.
Our approach
- • Built a multi-channel outbound system across email and LinkedIn targeting VP Engineering and DevOps leads
- • Rebuilt the CRM pipeline stages and automated lead handoff from SDR to closer
- • Deployed a lead scoring model to prioritize the highest-intent accounts
- • Integrated a self-serve appointment booking flow directly into outreach sequences